In Tirana we have more than 300 days of SUN. sometimes there is more sun here than in most countries in Europe, and when its bright and hot all day long, high quality sunglasses come in hand. So in 2021 we put our hands to work. First, we designed some cool frames by premium Acetate and CR-39 lenses. We opened an online store and most important stayed independent and we could offer affordable sunglasses.
NEVERMIND was born in Tirana, Albania, where the sun shines throughout the year – founded in 2021 out of love for eyewear and sunglass design.
Back in the day we realized that even though we live in a country where sunny days and outside living are a constant, we couldn’t find a 100% Albania eyewear brand that offered high-quality sunglasses with a complete collection for every style, face and occasion - so we set out to change that.
Since the beginning NEVERMIND has been committed to premium quality and affordable price and today we offer a vast collection of eyewear to pick and choose from.
Every frame in NEVERMIND collection is handmade which means that there are no equal frames. Some imperfections make our frames perfect and unique. While the majority of brands rely on heavy machinery to create their products, we chose the handmade method
As an independent eyewear brand, we are involved in every part of the process of making the frames so we have total control over the quality of our products – from the moment the acetate is shaped in our partner factory until it reaches your hands and face.
Every face has a frame
Round, square, oval, diamond or heart shape. What’s yours? No worries, there’s a frame for you. We proudly have every kind of face covered with a timeless and aesthetic design.
We take pride in creating eyewear with BIO material inspired by people for people.
Premium affordable eyewear
Since day one NEVERMIND have been committed to our cause: High-quality handmade eyewear made affordable.
Our affordable price is only possible because of our independence as a brand and business. We cut out the middlemen with own stores and online channels. We focus on product quality with eyewear experts.
We are the only player in Albania with this positioning. The road was not easy, but we feel it is the right one.
NEVERMIND THE SUN
Tirana is one of the sunniest cities in the world which makes us experts in outside living and the outside calls for sunglasses. One could say Tirana drove us to making sunglasses.
We believe that outside is where you get the best out of life and NEVERIND sunglasses will always be there with you when you go out.
So get your frames and seize the day. It’s time to get outside. NEVERMIND THE SUN.